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Tech Startups - Targeted at the New and Evolved CIO/CEO Mom

Event Interactive 2010
Format Panel
Organizer Maya Bisineer – Memetales
Description The number of mothers getting tech savvy is increasing rapidly, thus generating a whole new breed of tech consumers and entrepreneurs. Recent start-ups have been smart about focusing their products/services on the new breed of evolved consumers who are demanding newer online experiences and tools. Not surprisingly, a number of these start-ups are by moms themselves. Hear all perspectives from these moms who are entrepreneurs, marketers and consumers about how they all are working together (or NOT). Are moms evolving from power consumers to power marketers to power entrepreneurs? What is next? Will and should more moms cross into tech entrepreneurship?
Questions
Answered
  1. What are the different roles moms are playing in the online space today?
  2. How has their role evolved over time?
  3. Why are moms getting into being tech entrepreneurs?
  4. What opportunities are being created in today's online landscape?
  5. Share examples of moms involved in tech startups?
  6. Share examples of moms marketing for tech startups
  7. What are tech startups trying to do for moms? What kinds of services/products?
  8. What kinds of hi tech products/services are moms looking for?
  9. So, what is the reality? Is it harder for a mom entrepreneur to market to moms? Is there really a support network or are they all business?
  10. What is the future of the woman tech entrepreneur?
Level Beginner
Category Business / Entrepreneurial / Monetization
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