SXSW 2012 - It’s Slow, Ugly and Not What I Designed: How to Ship Good Design

It’s Slow, Ugly and Not What I Designed: How to Ship Good Design
Event	Interactive 2010
Format	Solo
Organizer	Patricia Slechta – Punchcut
Description	Has your user experience ever been lost in translation? You see the mobile device in the marketplace and you hardly recognize it? Punchcut will share insights and explore organizational principles that bridge design and the go-to-market reality. We will discuss ways to prevent user experiences from being lost in translation.
Questions Answered	How do I prevent innovative design from being “dumbed-down” on the device? How can developers get inserted into the design process? How can designers get inserted into the development process? How can I as a manager foster innovation that is executable on digital devices? I created a great design. What more could I do? How do I create communication and collaboration channels with developers in partner companies? How can overlapping competencies help? How do I influence the client to buy into a multi-disciplinary approach? How can this approach reduce overall project costs? What are ways that prototyping can create smooth transitions to development?
Level	Intermediate
Category	Business / Entrepreneurial / Monetization, Mobile / Wireless, Mobile Applications, User Experience, Visual Design

It’s Slow, Ugly and Not What I Designed: How to Ship Good Design