SXSW 2012 - Convergence: Already Here, and Gosh It's a Mess!

Convergence: Already Here, and Gosh It's a Mess!
Event	Interactive 2010
Format	Solo
Organizer	Gabriel White – Punchcut
Description	Convergence is here and it’s a big mess. People are using services and media within hacked-together ecosystems; systems without neat connections or beautiful symmetries. Punchcut will share the user insights and design principles needed to create applications and services that integrate into emerging digital lifestyles and convergent ecosystems.
Questions Answered	What is convergence really? What are the real-world challenges users face in connecting their mobile, TV, web services and in integrating their personal media and social networks? What do peoples' current ecosystems look like? What are some examples of emerging converged solutions? What are examples of well designed convergent solutions? Why should designers bring convergent thinking into everyday projects? How will principles of convergence help me innovate in my design practice? How is designing a convergent solution different from designing other systems? What are the key principles and best practices to employ?
Level	Intermediate
Category	Community / Online Community, Design Thinking, Digital Distribution, Mobile / Wireless, New Technology / Next Generation

Convergence: Already Here, and Gosh It's a Mess!