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Disruptive Technologies: How Mobile Changes Interactive

Event Interactive 2010
Format Panel
Organizer Dorrian Porter – Mozes
Description Discuss disruptive technologies like smartphones, netbooks and LBS and how they're changing the face of mobile marketing. As mobile platforms and apps evolve, so do the capabilities of mobile campaigns. Panelists offer invaluable insights into game-changing approaches to reach consumers, discuss ways to build consumer trust, measure ROI, and share best practices.
Questions
Answered
  1. What is a disruptive technology?
  2. What are a few examples of disruptive technologies?
  3. What is mobile marketing?
  4. Why is mobile marketing important?
  5. Which disruptive technologies were created in 2009 that will continue to develop and grow in popularity in 2010?
  6. What affect do technologies such as netbooks, smartphones and LBS have on mobile marketing?
  7. How should mobile marketers change their approach in order to keep up with these technologies?
  8. How can brands, bands, organizations and causes create successful mobile campaigns that will continue to reach their target demographic in this new mobile ecosystem?
  9. Who are some of the brands, bands, organizations and causes that have been able to successfully keep up with the changing mobile marketplace, and how did they do it?
  10. How do you think mobile marketing will continue to evolve through 2010 in the face of these new, disruptive technologies?
Level Intermediate
Category Mobile / Wireless, Mobile Applications, Music 2.0, New Technology / Next Generation
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