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Music and Mobile: Today's Hottest Artists Discuss Marketing With Mobile
- Your vote:
- Yes No
- Organizer:
- Description:
- One thing music fans likely all have in common is ownership of a mobile phone. Some of the country's hottest acts are starting to take advantage of this powerful medium and are creating more personal connections with their fans. On this panel, hear one of today's hottest artists discuss how they successfully use mobile to communicate directly with their fans, promote new albums, tours, and even distribute music through this most personal of devices.
- Questions
Answered: -
- What is mobile marketing?
- What makes mobile a great platform in the music world?
- How can/are other artists successfully market themselves with this technology?
- What are some examples of the types of mobile campaigns I can create?
- How can I be sure my mobile campaigns are successfully targeting my audience? How do I know they're engaged?
- How can I measure the effectiveness of my mobile campaigns?
- Is incorporating mobile marketing into my overall marketing strategy necessary for future success, and why?
- How is mobile marketing going to change the music industry?
- With mobile, can this success be replicated outside of the music industry?
- Level:
- Intermediate
- Category:
- Marketing / PR / Branding, Mobile
- Type:
- Dual
- Event:
- Music 2010
Developed for SXSW by Lindsey Simon