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Beyond Ring Around The Collar: Reaching Tastemaker Moms

Event Interactive 2010
Format Panel
Organizer Lindsay Maines – Rock and Roll Mama
Description There's buzz around marketing to moms. WOM practitioners: Reach beyond the domestic aspects of women, hit a sweet spot, and engage a whole different niche market- the Tastemaker Moms. The sooner Mad Ave realizes that influence reaches beyond the kitchen, the more effective their efforts will be.
Questions
Answered
  1. What are the reasons for wanting to engage with the mom word of mouth community (AKA "Mommybloggers") online?
  2. What are some products that have been "broken" by the mom market?
  3. Are there unique factors to consider when doing outreach to this community?
  4. Why would moms be a super-concentrated resource for WOM around entertainment items?
  5. How do the time constraints many mothers face make online WOM the ideal method for reaching them with tastemaker products?
  6. Is there a drawback for entertainment products that bubble up from this market? (Or, will moms make your record uncool?)
  7. What are some best practices when trying to engage with moms online?
  8. Are the mom tribes segmented in a way that can be difficult to decipher to an outsider trying to gain entree?
  9. What niches should marketers be paying more attention to?
  10. How does the social media mom landscape differ and overlap: blogging moms vs Twitter moms vs online resource moms?
Level Intermediate
Category Advertising, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study
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