SXSW 2012 - Leveraging Animation in Communicating the User Experience

Leveraging Animation in Communicating the User Experience
Event	Interactive 2010
Format	Solo
Organizer	Kate Ertmann – ADi
Description	The User Experience is the wave-of-the-future in transforming ideas into next-generation products and services. Learn how animation can be leveraged as a key strategy in communicating this human-centered research to decision makers, venture capitalists and customers. This presentation will discuss important considerations as well as two real-world case studies.
Questions Answered	How does animation enhance the user experience? Why is animation particularly effective for reaching beyond current markets? Why is animation more “relatable” and effective at appealing to diverse consumers? How is animation useful in securing project funding either internally or externally? How does animation help you identify new technology partners? How is animation a more flexible and less expensive option than video? What is the difference between user experience and traditional UI? How can animation be used for the iteration and development of a product’s user experience? How can animation explain a broader technology and/or multiple products? What are the process Best Known Methods ?
Level	Beginner
Category	Case Study

Leveraging Animation in Communicating the User Experience