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Title:

Social Networking for Dealers: Cultivate Relationships First

Your vote:
Yes No
Organizer:
Mary Butler, Razorfish
Description:
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike. This panel will cover: • OEMs and dealerships who are using social networks effectively • Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.) • Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Questions
Answered:
  1. Should car dealers be using social networks for professional purposes?
  2. If so, what is the biggest benefit of participating in these networks?
  3. Which manufacturers are using social networks effectively?
  4. Which dealerships are using social networks effectively?
  5. What opportunities exist for dealers to build relationships with current customers?
  6. What are the potential rewards for doing so?
  7. What advantages, if any, are there to connecting with fellow dealers?
  8. Why would a consumer want to follow a dealer on Twitter or become a fan of a dealership on Facebook?
  9. Is the posting of inventory as a status update an effective way to sell new or used cars?
  10. Can dealers use social networking tools to engage consumers in more meaningful ways?
Level:
Beginner
Category:
Social Networking
Type:
Panel
Event:
Interactive 2010
Dave Tainer
on 17/8/09
This was a very exciting panel with great info on current car "usability" issues. Technical but extremely understandable to non-auto types.
Malcolm Ong
on 2/9/09
A great topic on the opportunity to create unique experiences and relationships with automotive consumers while being careful to not simply spam your potential customers with more ads.
Jesse Pickard
on 3/9/09
Great topic! Hope to see this at the conference.
Kyle Outlaw
on 4/9/09
This should be a great panel for anyone interested in how the automotive industry is being changed by digital media. Thumbs up!
Volker - a.k.a. VJ - Jaeckel
on 21/9/09
This topic will be a "MUST" for dealerships and their online efforts for now and the future. No doubt, too many don't know how to start and pursue this path.
Ralph Paglia
on 17/10/09
Mary Butler did an excellent job of moderating the panel session at the J. D. Power Automotive Internet Roundtable by this same name. I was one of her 5 panelists and have participated in many such sessions at previous events. Mary's organization and preparation of each panelist was superior than any previous session moderator I have worked with. because of her excellent directing, the session was a huge hit at the J. D. Power event and generated many kudos and more written audience submitted questions than any other session at this year's event.
Blu-ray Video Converter
on 21/11/09
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