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Social Networking for Dealers: Cultivate Relationships First

Event Interactive 2010
Format Panel
Organizer Mary Butler – Razorfish
Description A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike. This panel will cover: • OEMs and dealerships who are using social networks effectively • Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.) • Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Questions
Answered
  1. Should car dealers be using social networks for professional purposes?
  2. If so, what is the biggest benefit of participating in these networks?
  3. Which manufacturers are using social networks effectively?
  4. Which dealerships are using social networks effectively?
  5. What opportunities exist for dealers to build relationships with current customers?
  6. What are the potential rewards for doing so?
  7. What advantages, if any, are there to connecting with fellow dealers?
  8. Why would a consumer want to follow a dealer on Twitter or become a fan of a dealership on Facebook?
  9. Is the posting of inventory as a status update an effective way to sell new or used cars?
  10. Can dealers use social networking tools to engage consumers in more meaningful ways?
Level Beginner
Category Social Networking
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