All too often we neglect to define the core experience behind the products we design. An experience theme can be a potent tool for finding and communicating the central idea of our product story, the basis for a coordinating force behind the design and delivery of a product---a path for holistic design.
Questions Answered:
What is holistic design?
What is a theme?
How can themes function in literature?
What's the problem with uncoordinated designs?
What can themes do for experience design?
How are themes found?
How are experience themes applied to design?
Who benefits from the use of themes?
What do we mean by user "experience" anyway?
How have experience themes been used in my own practice?