SXSW 2012 - Offering Your Content in 100 Languages

Offering Your Content in 100 Languages
Event	Interactive 2010
Format	Panel
Organizer	June Cohen – TED Conferences
Description	The web is growing at a rapid pace and in hundreds of different languages, but professionally translating content is expensive and time-consuming. A social translation program is one way you can make your website more accessible to a global audience for less. Representatives from successful translation projects share what works.
Questions Answered	Which projects are good candidates for crowdsourcing? How do you recruit? How do you ensure quality? How do you get started? Can you manage translators if you don't speak the language they're translating into? How do you reward volunteers? What are the latest tools available? What about machine translation? Knowing what you know now, what would you do differently? When is crowd-sourcing not a good idea?
Level	Intermediate
Category	Community / Online Community, Content, User Generated Content

Offering Your Content in 100 Languages