How Screenwriting and Film Theory Creates Enchanting Websites |
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| Event | Interactive 2010 |
| Format | Dual |
| Organizer | Michael Leis – Integrated Strategy |
| Description | For a century, old technologies like film have been creating flow and immersing audiences. You can use screenwriting and directorial techniques to enchant Web users. With examples from movies and major brand sites like Showtime Boxing and Miller, you’ll see how circular narrative and themes make a more compelling Web. |
| Questions Answered |
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| Level | Intermediate |
| Category | Case Study, Information Architecture, Interface Design, User Experience, Web Apps / Widgets |