SXSW 2012 - Marketing Strategies for Social Wait Now I'm Lost

Marketing Strategies for Social Wait Now I'm Lost
Event	Interactive 2010
Format	Dual
Organizer	Geoff Barnes – Elliance, Inc.
Description	Successful social media marketing campaigns are hard to engineer; harder to implement, except when your users do it for you without you asking... or even knowing. We'll discuss how - and why - exactly that happened when Sandwich Dynamics launched Birdhouse, and what social media marketers can learn about NOT leveraging their followers.
Questions Answered	When is it the right time to begin marketing on social media? Is there an inherent relationship between what you're making and how it will be passed around? How should I engage my users to induce them to carry my banner? How do I get my users do this stuff for me? What is serendipity and how can I get some? Is this thing on? (Maybe it shouldn't be.) What good is Twitter, anyways? Where does popping off become literary creation? How do social media marketers get off track? I'm lost. How can I take my life back?
Level	Beginner
Category	Branding / Marketing / Publicity, Community / Online Community, Online Video, Social Networking, User Generated Content

Marketing Strategies for Social Wait Now I'm Lost