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Twitter Labs: A Scientific Analysis

Event Interactive 2010
Format Dual
Organizer Dharmesh Shah – HubSpot, Inc.
Description What do Oprah, Al Gore and Britney Spears have in common? They all tweet! As buzz builds about the “growth” of Twitter, consider the cold hard facts. This session will take a scientific look at statistical data from over 4.5 million Twitter users to analyze what makes the Twittersphere tick.
Questions
Answered
  1. What are Twitter Grader and The State of the Twittersphere report?
  2. What can you learn about the Twitter user base from an analysis of over 4.5 million Twitter accounts?
  3. What are some interesting statistics about people’s use of Twitter (e.g. frequency of updates, number of followers, etc.)?
  4. How has the Twitter user base changed in the past six months?
  5. How many Twitter users can be considered “inactive” or dormant?
  6. What are the most popular geographical locations in terms of Twitter users?
  7. How are people using Twitter today, and how is it different from normal social networking activity?
  8. Is the free-form nature of Twitter actually hindering usage by newly registered users?
  9. How is Twitter setting new standards for how social technology can be used?
  10. What can we learn from this data from a business and marketing perspective?
Level Beginner
Category Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
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