This panel will focus on live content and specifically how live content has become a powerful tool in business and among consumers. The main questions that will be explored in this panel are getting a greater idea of why and how companies are using live content to reach users.
Questions Answered:
How do you determine what is interesting live content and what is not?
Who determines what constitutes interesting live content and what is not?
3. Why put live content creation into the public’s hands? Don’t the professionals at television/movie production companies have it down pat?
What is the value of live content for companies/artists over static video?
5. Who owns user created content? The people who create it or the company whose program/site they use to create it or broadcast it?
How does giving people the tools to make live content result in a viable business plan?
How can live content creation from the public be used in productive ways (i.e. making video that will have a social impact rather than just for consumption?)
7. How can live content creation from the public be used in productive ways (i.e. making video that will have a social impact rather than just for consumption?)
9. How has live, user-created content affected the way that businesses approach consumers? In what ways have they had to adapt the way that they get consumers to buy?
10. How are companies taking advantage of live video/user created content to reach a larger audience? Is it effective in targeting specific audiences?