SXSW 2012 - Design Thinking: Create Lasting Ideas and Better Brands

Design Thinking: Create Lasting Ideas and Better Brands
Event	Interactive 2010
Format	Dual
Organizer	Paul Isakson – ~
Description	Design thinking is a burning hot topic. Some are hailing it as the golden road to the new economy. This session will help you understand just why that is and how you can use design thinking to create lasting equity for your brand that improves people's lives.
Questions Answered	What is design thinking? Is design thinking just for designers? Why does design thinking matter? How do successful brands apply design thinking? When is the appropriate time to bring in design thinking to the process/project? How can design thinking improve your process, products and services? What are some design thinking techniques and tools I can use tomorrow? How can design thinking help me make people love my brand? Is design thinking just a fad, or is it here to stay? Where can I learn more about design thinking?
Level	Beginner
Category	Branding / Marketing / Publicity, Design Thinking, User Experience

Design Thinking: Create Lasting Ideas and Better Brands