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Title:

Getting Social in Your 'Hood

Your vote:
Yes No
Organizer:
Sandra Fernandez, Houston Public Library
Description:
IABC Houston and the City of Houston partnered to create a program to teach neighborhood groups to use social media for crisis communications and influence civic decision making. Learn how they used existing resources to create a training module that empowers local communities and interest groups.
Questions
Answered:
  1. 1.What are the benefits to neighborhood groups in using social media to organize/inform members?
  2. How do I “sell” social media to a reluctant audience?
  3. How do you identify or create stakeholders in the project?
  4. Which organizations (government/community) can I tap to create a learning partnership?
  5. What resources are needed to create a digital literacy program for neighborhood groups? (sponsorship, backing, funding)
  6. How do I create a curriculum?
  7. What are the challenges in creating a learning partnership for neighborhood groups?
  8. How do I involve volunteers in supporting learners (community members)?
  9. What is the outcome of the project?
  10. What would we do differently if we were able to do it over?
Level:
Intermediate
Category:
Community / Online Community, Digital Divide, Education, Government and Technology, Social Networking
Type:
Panel
Event:
Interactive 2010
on 17/8/09
What a great program and so appropriate for Houston, considering our multi-economic, international and storm ridden environment. Good for you, Sandra, IABC, and Houston. Sandra, can't think of a better person to run this. You are everywhere and often in the SM world. Hope the library is proud of all your efforts. Great job.
on 17/8/09
Excellent look at grassroots uses of social media. Should be really interesting no matter where you are from.
Angelo Fernando
on 31/8/09
Just the fact that IABC is behind this gets my vote. But beyond that, the education / community building angle is something we need to see more of.
on 3/9/09
Great idea. I voted yes.

Please check out my presentation and the links below.

Thanks ... April

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http://panelpicker.sxsw.com/ideas/view/3326

http://blog-aroundharlem.com/2009/09/01/help-put-harlem-on-the-world-stage-digitally-vote-for-us-to-attend-sxsw/
Sandra Fernandez
on 3/9/09
Last Year, Houston's Mayor Bill White challenged the Houston chapter of the International Association of Business Communicators (IABC) to use the new social media technologies to develop a way for the city's Super Neighborhoods and civic clubs to have virtual meetings. From that challenge, IABC Houston created the Mayor’s Social Media Task Force. Their goal was to develop a set of Web-based tools that allow communities to become better connected and to allow for better communications between citizens and their civic organizations. ( more info on this can be found at http://www.iabchouston.com/en/cms/2710/ )

From that challenge, and the collaborative efforts of IABC Houston, the Houston Public Library and the Houston Department of Planning and Development, the “Facebook for Super Neighborhoods” class was created.

Several Super Neighborhoods attended the training in the beginning of the Summer. This was the inaugural class for the class, and very well received. The next class is set for October for another group of Super Neighborhoods. Based on feedback from these classes, future ones will be set with more Super Neighborhoods invited to attend and learn about this tool and how they can benefit from its use.

Future plans include to possibly include additional topics or more in-depth classes, as well as clinics for one-on-one support, to the offerings and to obtain volunteers to provide the training at additional locations. At this time, however, we are proceeding with the Facebook classes provided.

We think this is a great project and a good model on how professional communicators can partner with public service groups to help bring social media tools to community groups.

If you are not familiar with the concept of Super Neighborhoods, go to http://www.houstontx.gov/planning/suprnbhds/sn_links.htm for more info.
Omar Yosuuf
on 7/9/09
Sandra, great and timely topic. Good Luck!
on 12/11/09
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on 29/11/09
I'm looking forward to being on this panel
on 1/12/09
This sounds like a wonderful, timely topic.
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