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Let's Talk About CS: Understanding Content Strategy
- Your vote:
- Yes No
- Organizer:
- Description:
- You’ve heard the term. Seen the twitters. Curious minds want to know: What’s web content strategy all about? And how is it different from what everyone’s been saying all these years? (Hint: You’re the choir. Let’s go forth and preach to the multitudes.) Leaders in the CS community speak candidly about the emergence of a new discipline.
- Questions
Answered: -
- Why is the discipline of web content strategy emerging at this particular moment in time?
- What are the people using the term hoping to accomplish?
- How is content strategy similar to and/or different from social media or digital strategy?
- How is content strategy similar to and/or different from content management? Web editing?
- How does the practice of content strategy improve bottom-line ROI?
- How (else) does the practice of content strategy benefit the C-suite?
- How does the practice of content strategy benefit clients?
- How does the practice of content strategy benefit designers? Marketers? Account reps? Tech? PM?
- What should a company look for in a content strategist?
- Where is content strategy heading in the foreseeable future?
- Level:
- Intermediate
- Category:
- Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Content Management, User Experience
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon