SXSW 2012 - Let's Talk About CS: Understanding Content Strategy

Let's Talk About CS: Understanding Content Strategy
Event	Interactive 2010
Format	Panel
Organizer	Elena Melendy – Content Strategy Consultant
Description	You’ve heard the term. Seen the twitters. Curious minds want to know: What’s web content strategy all about? And how is it different from what everyone’s been saying all these years? (Hint: You’re the choir. Let’s go forth and preach to the multitudes.) Leaders in the CS community speak candidly about the emergence of a new discipline.
Questions Answered	Why is the discipline of web content strategy emerging at this particular moment in time? What are the people using the term hoping to accomplish? How is content strategy similar to and/or different from social media or digital strategy? How is content strategy similar to and/or different from content management? Web editing? How does the practice of content strategy improve bottom-line ROI? How (else) does the practice of content strategy benefit the C-suite? How does the practice of content strategy benefit clients? How does the practice of content strategy benefit designers? Marketers? Account reps? Tech? PM? What should a company look for in a content strategist? Where is content strategy heading in the foreseeable future?
Level	Intermediate
Category	Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Content Management, User Experience

Let's Talk About CS: Understanding Content Strategy