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Title:

Who’s Nibbling at Your Cookie?

Your vote:
Yes No
Organizer:
Frank Addante, the Rubicon Project
Description:
Consumers are concerned with being tracked too much online and with information being collected for advertising purposes. Yet in the same vein, consumers want to be served with relevant information online. Instead of pointing fingers, let’s discuss how to balance the benefits of data openness with the need for privacy.
Questions
Answered:
  1. What does it mean to collect data?
  2. Who has the authority to decide who owns the data that is collected?
  3. What are the real concerns around collecting data?
  4. Can consumers access the data that is being collected about them?
  5. Do consumers currently have the option to opt out of data collection?
  6. What is the benefit to collecting data on user behavior?
  7. How do web publishers benefit from data collection?
  8. Once the data is collected, how is it used?
  9. What kind of consumer data should be allowed to be collected and what kind of data should be banned?
  10. Will a heavy focus on privacy hinder innovation in enhancing the online consumer experience?
Level:
Intermediate
Category:
Accessibility / Web Standards, Advertising, Content, Digital Distribution, Government and Technology
Type:
Other
Event:
Interactive 2010
Joe Prusz
on 27/8/09
Finding the balance of data openness will be difficult, but extremely important. Glad folks like online advertising industry leader Frank Addante are tackling this head on and creating environments for open, honest, and frank discussions (sorry for the pun).
Nicole Jordan
on 31/8/09
There is a lot of concern around a government that is ill-informed passing laws that could, in the long run, damage a very vibrant and lucrative revenue stream supporting countless thousands who depend on it. It's time for a rational conversation about "data" and what it really means for consumers that are online. Let's take the scary out of it.
Subash DSouza
on 2/9/09
This is a legitimate concern to the industry currently. With consumer and privacy groups looking to govern what how information is tracked, it is high time that we had a conversation about privacy. Is government regulation needed? If so how much? What does it mean for the industry at large? These are some of the questions i expect to be answered.
General Jay Jaber
on 2/9/09
Ill-Informed is the keyword here. A well organized team of lobbyist will be essential in this movement. DC works differently then "The Valley". Let me know how I can help!
Mallory Portillo
on 3/9/09
Recently there was an article in Advertising Age about whether consumers actually care about web privacy. When given the option, most do not opt out. While privacy advocates are lobbying for the strictest possible guidelines, government intervention and regulation might not be the best thing for the industry or the economy.
iphone ringtone maker
on 13/11/09
I'd be super into learning from Kris. Dig it!
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