Which master does a good community manager serve: the community members themselves, or the company/brand that pays the CM's paycheck? This panel looks at tips for managing conflicts and personalities when the needs and wants of the community run contrary to the needs and wants of the site owner.
Questions Answered:
What is the role of a community manager in a community?
What tasks does a CM perform for the community?
What is the role of a community manager for a brand?
What tasks does a CM perform for a brand?
What's the difference between community 'needs' and community 'wants'?
Are the needs of the community members the same as the needs of the brand?
Is the viewpoint of the community always right?
What do you do when the needs of community conflict with the needs of the brand?
What are some tips for resolving conflicts in an online community?
What are some tips for persuading clients/brands to adopt community groupthink?