When someone yells online, it's easy to get caught up in the negativity, seeing visions of doom and gloom. But more often than not, negativity is a form of passion. This session will introduce you to the fine art of translating community discussions into actionable decisions.
Questions Answered:
When someone yells at our company about our product, are they really upset or just passionate?
How do I know when to respond to negativity?
What are appropriate responses to community members?
Why is text communication so difficult, and so important?
How do I write strong copy?
How can I clarify my intent and meaning through the horrible communication method of text?
What is community communication?
Why is community communication so hard to understand?