SXSW 2012 - Thriving as a Woman Business Owner in Visual Communication

Thriving as a Woman Business Owner in Visual Communication
Event	Interactive 2010
Format	Solo
Organizer	Kate Ertmann – ADi
Description	Women don’t have to change who they are to succeed as business owners in this male-dominated industry. As a woman business owner I will provide insight into how women can be successful by tapping into natural instincts for communication. We’re listeners and can adapt to how men communicate when necessary.
Questions Answered	What challenges do women face that are different from men? Do women have to change the way they do business to succeed? Personally, what were some key defining moments in (my) professional life that defines who I am? What can men learn from women as business owners? How do women adapt their natural communication skills to successfully communicate with men in this male-dominated industry? How should women mentor other women? What skills can women learn in school that will be of greater use in their professional life? What is the importance of women trade organizations / support systems? How does the current generation of women in business differ from previous generations (and the effect that that has on communication styles)? How do you retain your passion for animation and collaboration while overcoming the challenges of being a woman in the industry?
Level	Intermediate
Category	Business / Entrepreneurial / Monetization, Career / Work Concerns

Thriving as a Woman Business Owner in Visual Communication