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Title:

Beyond the Hype: Does Your PR Agency "Get" Social Media

Your vote:
Yes No
Organizer:
Erik Deutsch, ExcelPR Group
Description:
Knowing a few buzzwords or how to get a vanity URL doesn't make someone a social media expert. Yet many PR pros try to spin such basic knowledge to position themselves as capable of executing hard-core social media strategies. This presentation will teach you how to determine if a PR agency or consultant can really deliver the goods.
Questions
Answered:
  1. What social media services do clients want from their PR agency?
  2. What type of services are most PR agencies really equipped to deliver?
  3. What makes an agency competent in social media?
  4. What is social media PR?
  5. Can expertise in "traditional" PR translate to social media?
  6. How can you tell a genuine expert from a self-proclaimed "guru," "maven," etc?
  7. What questions should you ask to determine if a PR firm is social media savvy?
  8. How do social media tactics mesh with "traditional" PR?
  9. How do you measure your PR agency's social media ROI?
  10. What types of social media outreach should not be delegated to a PR agency?
Level:
Intermediate
Category:
Branding / Marketing / Publicity
Type:
Solo
Event:
Interactive 2010
Babette Pepaj
on 17/8/09
Erik is an incredibly thoughtful PR pro who's seen the shift from traditional PR to new media on the inside. I'm sure this discussion will be thought provoking, insightful and worthwhile. Vote for this discussion and you'll be glad you did. Erik is an awesome PR guy.
Jeffrey Henderson
on 19/8/09
Hope this panel gets a big room, Erik really knows his stuff.
Marla Schulman
on 19/8/09
What a terrific topic to help separate the "wheat" from the "chaff" for those in need of a PR firm with Social Media Expertise. I know firsthand of Erik's tireless work and experience in traditional and social media milieu's and he will have much to offer in this panel. It's a must see for me!
Nicole Pepaj
on 20/8/09
Erik is the Man, I'd vote for him for President.
Melody Pepaj
on 20/8/09
Erik thinks out of box and is very creative as far as PR campaigns for social networks. He blends traditional ideas with new technology and delivers what no other can and that his personal touch, you might say he has the midas touch when it comes to social media and PR. Erik is someone that you can learn from and follow as he know his way around social media and PR.
Tennessee Edwards
on 20/8/09
I think this is a great idea for a panel. i have tried to find a PR company that would delve into my issues as I grow my Business and site. Although my business is not typical Social Media, I would like to know how PR can help get the word out with web related business structures..
marguerite milliren
on 20/8/09
How refreshing to see a panel about getting beyond all the social media PR hype. With so much information on the web about how to pick a PR agency, I’m really looking forward to demystifying the process. Would be great if this panel made it to the final lineup.
michelle white
on 20/8/09
Let's face it- if you don't have some good PR, nobody will ever know how good you are at what you do. This is a great panel. As a former SXSW attendee (both film and music)- I would definitely go to this panel. And I would especially go because of Erik. He is smart and specifically good at his job....and he is easy to talk with.
Leslie Anderson
on 20/8/09
Hope this panel makes it.
John Simms
on 21/8/09
Our company is going through the process of finding a new PR agency, so we need this info ASAP. But we'll still be searching when SXSW comes around given the way things are going :) It's clear that agencies are inflating their credentials, so it's great to see panels like this.
Barry Densmore
on 24/8/09
This should be worthwhile. No "gurus" or "mavens" allowed!
Erik Deutsch
on 26/8/09
Thanks for all the great feedback, both about the topic and me personally -- please let me know where to write the checks :) This is an issue that I'm very passionate about, and one that deserves some serious discussion.
K.P. Anderson
on 3/9/09
Erik's ability to navigate the social media platforms and use it to target users likely to click through to his clients entities is unsurpassed. As an experienced and successful publicist in both new and old media, Erik is a perfect panelist to add to this very important discussion.
iphone ringtone maker
on 13/11/09
I'd be super into learning from Kris. Dig it!
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