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Beyond the Click: Converting Website Visitors into Customers
- Your vote:
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- Description:
- For an online business, persuading visitors to purchase your product or service is crucial to increasing sales. Using the science and art of analytics analysis, marketing, usability and software, discover how the Conversion Framework approach can convert online visitors into customers such as RHDJapan and Metro Uniforms.
- Questions
Answered: -
- What is conversion rate optimization?
- What is Conversion Framework and how can it achieve results?
- Principle 1: How do you create a persona to appeal to visitors?
- Principle 2: How do you build user trust and confidence?
- Principle 3: How do you make your website engaging for users?
- Principle 4: How do the buying stages impact conversion rates?
- Principle 5: How do you handle fears, uncertainties and doubts (FUDs) from visitors?
- Principle 6: How can you use incentives to retain visitors?
- Principle 7: How can you test your website’s effectiveness?
- Principle 8: How can you implement changes to your website and continually improve it?
- Level:
- Intermediate
- Category:
- Branding / Marketing / Publicity, Community / Online Community, Design Thinking, User Experience, Visual Design
- Type:
- Solo
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon