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Slashing Through Red-Tape to Revolutionize Corporate Communication
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- Description:
- After four years of blood, sweat and tears, sleepless nights, blunders and triumphs, Southwest Airline’s social media efforts have emerged as a light-house for the Company’s communication. Find out how they knocked traditional PR and Marketing strategy on its ass to revolutionize the company’s voice.
- Questions
Answered: -
- 1. How do I knock old PR and Marketing strategy on its ass to revolutionize my company’s voice?
- 2. How do I sweet talk my execs into starting an emerging media program and convince them that the ROI will come later?
- How do I get my own Emerging Media team and a budget?
- How do I tweak my resume to land a job in Emerging Media?
- How “open and honest” does my company really have to be?
- How do I handle a PR crisis online? Wait, should I have a crisis plan already?
- How do I position my team as the authority on emerging media at my company?
- How do I control my Employees online without stifling the spirit of social media?
- Can I just wait and hope this whole twitter business blows over soon?
- What every social media vendor should know before contacting Southwest Airlines
- Level:
- Advanced
- Category:
- Blogging, Branding / Marketing / Publicity, Case Study, Content Management, Online Relationships
- Type:
- Solo
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon