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Branding The Individual Crowd

Event Interactive 2010
Format Panel
Organizer Josh Karpf – PepsiCo
Description We will explore how large corporations can reach an entire new generation of digital consumers by embracing their social consumption behaviors and facilitating genuine communication through a brand’s core messages.
Questions
Answered
  1. How can you reach fickle millenials?
  2. What defines genuine communication?
  3. What are best practices for communicating with digital consumers ?
  4. How active should a brand be in the overall discussion?
  5. Where should a brand step into the communications stream?
  6. What are the best ways for evaluating new communications channels?
  7. What is considered a value-added activity in the world of social communications?
  8. How do you best prepare a communications team to deal with the rigors of social media?
  9. How do you act on the power and needs of the crowd?
  10. How much is too much?
Level Intermediate
Category Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Online Relationships, Social Networking
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