Free-to-play, massively multiplayer online (MMO) games are becoming the new “go-to” model for video game companies looking to attract new, young and casual gamers in this competitive and downturned market. In addition, millions are joining free-to-play MMOs to not only explore new gaming environments, but to decrease entertainment spending.
Questions Answered:
What is an MMO?
Why are traditional gaming companies exploring MMO gaming models?
What are the advantages and disadvantages to the model?
How do free-to-play MMOs plan to compete against console games?
Does a free-to-play gaming experience have a negative connotation?
What is the business model to support free-to-play games?
What are microtransactions?
Are microtransactions successful within free-to-play games?
What are the risks in an online economy?
How important is customization in free-to-play gaming?