Today, the artist's challenge is how to convert casual fans into loyal fans, and loyal fans into paying customers. This panel will address how artists can be successful in a Music 2.0 world including the use of mobile apps, Twitter and how to bring fans into the creative process through remixing.
Questions Answered:
How has today's music fan changed?
What are modern music fans looking for?
How do bands go about building a lasting connection with modern music fans?
What are some of the things a band must do to keep fans engaged when they're not playing gigs?
How effective is Twitter around music production?
How effective are mobile applications in facilitating fan engagement?
How effective are remix promotions in engaging both the casual fan and the DIY Musician / Producer?
Are remix promotions here to stay?
How will these engagement strategies translate into money?