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Viral Semantics: Dissecting the Modern Marketing Vocabulary
- Your vote:
- Yes No
- Organizer:
- Description:
- Make it go viral! Drive eyeballs! Engage the influencers! What do these phrases really mean? Are they misleading or are marketers just finding new ways to describe impact in a new landscape? Discuss with champions and skeptics and decide which words or phrases can stay and which can be buried forever.
- Questions
Answered: -
- What does "viral" really mean?
- Are online impressions the same as offline impressions?
- Does emerging media need to adjust to incorporate traditional measurement vocabulary?
- How does missleading vocabulary gain momentum in the marketplace?
- Are online marketers ultimately hurt by speaking their own language?
- Who is to blame for bad marketing language?
- What marketing terminology is emerging now and is it an improvement or step backwards?
- Does confusing language help online marketers sell to the naive?
- Does a failure to speak in traditional marketing terminology keep online marketers out of the c-suite?
- What new media marketing term needs to be banished forever?
- Level:
- Intermediate
- Category:
- Advertising, Branding / Marketing / Publicity, Digital Distribution, Social Networking
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon