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Make Friends with Cannibals: Linking Print & Online Publishers
- Your vote:
- Yes No
- Organizer:
- Description:
- Book publishers have titles and expert writers, but lose to discounts, returns, a short shelf life, fewer booksellers and poor search results. Online sites have good software, SEO and design, but lack high-quality content to draw readers and advertisers. This business model revives both industries by sharing content but preserving format, brand, and sales for a win-win second revenue stream for publishers and writers.
- Questions
Answered: -
- What are the issues for book publishers in 2010?
- Where can online magazines/sites find quality offline content?
- How can search drive traffic and ad revenue as well as book sales?
- What is the upside for readers of books and online content?
- How is revenue-share like a royalty?
- What are the electronic rights issues associated with this model?
- How are articles different than 'search inside the book' a la Google or Amazon?
- What's in it for writers?
- What kind of lead time, budget, staff volume and software is involved?
- Why would this idea work where others have failed?
- Level:
- Intermediate
- Category:
- Online Relationships
- Type:
- Solo
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon