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Title:

We're Getting the Brand Back Together

Your vote:
Yes No
Organizer:
Aaron Long, Schipul - The Web Marketing Company
Description:
Your brand has gotten out of control and you need to rein things back in. You’ve got critics who’re muddying your brand and well meaning fans handling it the wrong way. What do you do? Come listen to real world examples form big brands like the Houston Zoo and Chick-Fil-A.
Questions
Answered:
  1. How do you foster brand ambassadors?
  2. How to you respond and reward amazing customers who are super brand enthusiasts?
  3. How do you cultivate employees that will be heroes for your brand?
  4. What do I do when someone leaves a nasty comment on my blog?
  5. What do I do when someone writes a nasty blog post about my brand the in untrue?
  6. How do I handle my online response when my brand makes a mistake
  7. Who should be handling on online crises?
  8. How often should I be monitoring my brand online?
  9. How long do I wait to respond?
  10. How do you measure brand effectiveness?
Level:
Intermediate
Category:
Advertising, Branding / Marketing / Publicity, Case Study, Community / Online Community, Online Relationships
Type:
Dual
Event:
Interactive 2010
Maggie McDonald
on 30/8/09
YES! I am super excited about this panel!! I work at Schipul with Aaron and love watching him speak. He has tons of real world experience and first hand knowledge of what it looks like when brands get out of control online and how to get the situation back under control.

This panel is a MUST for SXSW.
Jason McElweenie
on 31/8/09
The Houston Zoo and Chick-fil-A have done amazing jobs at being in total control of their brands without coming across as brand nazis.

Looking forward to this panel
David Stagg
on 31/8/09
Aaron does an incredible job of guiding and helping clients with their brand. Can't wait to see Aaron give this talk.
Ed Schipul
on 31/8/09
I work with Aaron and know he is uniquely qualified to guide clients answering questions like "What do I do when someone writes a nasty blog post about my brand the in untrue?" --> those aren't easy questions!

And Aaron's sense of humor and public speaking skills will ensure a lively panel IMHO!
Courtney Pemberton
on 4/9/09
I have heard Aaron speak on this topic multiple times and each time I feel like I learn something new. He truly understands the concept of building your brand online and handling the ups and downs of doing so. Aaron is a fantastic storyteller and will have you laughing and smiling the entire time. This panel has to be picked!
Fayza Elmostehi
on 4/9/09
Aaron is one of my favorite speakers in the entire world. He is such a crowd pleaser and a real relater. His energy is infectious and his wealth of knowledge is boundless. You think I'm blowing smoke up your ass, but trust me, you'll see. He can wow, educate, and inspire an audience, all in one fell swoop.
Mike Johnston
on 4/9/09
I've had the pleasure of getting to work with Aaron Long on all of my company's web-related projects for the past 5-6 years. He knows branding and has helped take our organization to levels we never imagined.
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on 16/10/09
Sounds like a good bunch to me.
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on 20/10/09
Good idea for a panel. Case studies ARE good. :)
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on 22/10/09
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on 24/10/09
Aaron is one of my favorite speakers in the entire world. He is such a crowd pleaser and a real relater. His energy is infectious and his wealth of knowledge is boundless. You think I'm blowing smoke up your ass, but trust me, you'll see. He can wow, educate, and inspire an audience, all in one fell swoop.
Raden Beletz
on 27/11/09
Aaron does an incredible job of guiding and helping clients with their brand. Can't wait to see Aaron give this talk.
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on 28/11/09
Very nice...
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on 29/11/09
Really!This sounds like a wonderful, timely topic.
cape deh
on 30/11/09
Aaron is one of my favorite speakers in the entire world. He is such a crowd pleaser and a real relater. His energy is infectious and his wealth of knowledge is boundless. You think I'm blowing smoke up your ass, but trust me, you'll see. He can wow, educate, and inspire an audience, all in one fell swoop. Really!This sounds like a wonderful, timely topic.
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Developed for SXSW by Lindsey Simon