SXSW 2012 - We're Getting the Brand Back Together

We're Getting the Brand Back Together
Event	Interactive 2010
Format	Dual
Organizer	Aaron Long – Schipul - The Web Marketing Company
Description	Your brand has gotten out of control and you need to rein things back in. You’ve got critics who’re muddying your brand and well meaning fans handling it the wrong way. What do you do? Come listen to real world examples form big brands like the Houston Zoo and Chick-Fil-A.
Questions Answered	How do you foster brand ambassadors? How to you respond and reward amazing customers who are super brand enthusiasts? How do you cultivate employees that will be heroes for your brand? What do I do when someone leaves a nasty comment on my blog? What do I do when someone writes a nasty blog post about my brand the in untrue? How do I handle my online response when my brand makes a mistake Who should be handling on online crises? How often should I be monitoring my brand online? How long do I wait to respond? How do you measure brand effectiveness?
Level	Intermediate
Category	Advertising, Branding / Marketing / Publicity, Case Study, Community / Online Community, Online Relationships

We're Getting the Brand Back Together