SXSW 2012 - Real-Time Everything: the Era of Communication Ubiquity

Real-Time Everything: the Era of Communication Ubiquity
Event	Interactive 2010
Format	Solo
Organizer	Rob Gonda – Sapient
Description	A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups. Now add IPv6 to the picture, digital invasion, UGC/MGC user and machine generated content; we’re not that from the day fridges tweet about food needs, tvs’ about programs, subways and highways about traffic, clubs about nightlife, ... So now imagine adding that to the picture, a digital blueprint of society.
Questions Answered	What is real-time? What is a focus group? What is IPv6? What is user generated content? What is machine generated content? Will my fridge really tweet? How does this help me? What tools are available? What tools will be available? Where do I go from here?
Level	Intermediate
Category	Collaborative Filtering, New Technology / Next Generation, Social Networking, User Experience, Web Apps / Widgets

Real-Time Everything: the Era of Communication Ubiquity