SXSW 2012 - Going Mobile: Web to App Dos and Don’ts

Going Mobile: Web to App Dos and Don’ts
Event	Interactive 2010
Format	Panel
Organizer	Kirk McMurray – Cerego/Smart.fm
Description	Designing a mobile app for your website requires more than simply streamlining its online functions; it’s a process of re-conceptualization and experiential integration. Expanding on their project blog, “An Owl’s Life”, Smart.fm and Adaptive Path describe their process of navigating the unique pitfalls and possibilities of converting Smart.fm’s web experience to a mobile environment.
Questions Answered	What are the most important elements to consider in mobile conversion? Should the web and mobile experiences be linked or stand alone? What are common mistakes companies make in converting to mobile? What kinds of compromises or sacrifices were made for the mobile conversion? What challenges emerged that were not anticipated? How do you adjust user experience for mobile platforms? What aspects of user experience are most important to consider? How do you judge the benefit of re-designing features versus developing new ones? Is it better to design for multiple mobile platforms or concentrate on a single platform? How do you best integrate the web and mobile functions and experiences?
Level	Beginner
Category	Case Study, Design Thinking, Mobile Applications, User Experience

Going Mobile: Web to App Dos and Don’ts