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Booze Blogging: Liquid Conversation

Event Interactive 2010
Format Panel
Organizer Lindsey Johnson Lush Life Productions
Description Cocktails tell the story of American history, and those leading the conversation today are pioneers on the digital landscape. We hope to explore the relationship between bloggers, bartenders, and brands while discussing how technology has influenced their discussions.
Questions
Answered
  1. Cocktail culture tells the story of American history. How are bloggers shaping that conversation today?
  2. What tools do bloggers use to shape that conversation?
  3. And, how do those tools effect the way these boozy luminaries communicate?
  4. The global community allows spirits writers the opportunity to easily discover and promote brands otherwise unavailable to them. How do these discoveries influence the way we drink today?
  5. How do brands join the conversation?
  6. Cocktail culture is shrouded by a members only mentality. How do blogs demystify or promote the speakeasy vibe?
  7. How can mobile apps aid your quest for a drink?
  8. How do photographs and videos aid the cocktail blogger's message?
  9. Responsible blogging: how do spirits writers find the right audience and keep the conversation on target, and most importantly, safe?
  10. How can spirits companies ethically interact with bloggers?
Level Beginner
Category Blogging, Branding / Marketing / Publicity, Community / Online Community, Content, Journalism 2.0