Beyond the iPhone: Embracing the Mobile Context |
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| Event | SXSW Interactive 2008 |
| Format | panel |
| Organizer | M. Jackson Wilkinson – Viget Labs |
| Description | So now that the iPhone is out, why are organizations still interested in the Mobile Web that was supposed to be killed? Find out why companies are continuing to develop mobile sites, and see how the mobile context can be relevant enough to make the investment pay off. |
| Level | Beginner |
| Category | Marketing, Philosophical |