Andrew Wilson, U.S. Dept. of Health & Human Services
Description:
With social media and emerging technology, public health agencies can utilize more tools than ever in a public health emergency. In this panel, social media strategists and researchers, working in the front lines of the pandemic H1N1 response, will discuss strategy, innovations and the changing relationship between citizens and government.
Questions Answered:
Why is the federal government using social media?
How did we utilize Web 2.0 technologies to foster engagement?
What social media channels were the most effective in reaching the target audiences?
What were the most effective techniques for viral sharing of H1N1 flu messages?
How did we tap into the "wisdom of the crowds" and "people like me" to improve public health?
What other innovative solutions do we see government using to further expand reach and engagement?
What are the main barriers to increased public sector use of social media and increased collaboration with private sector?
How did the H1N1 situation help change how government interacts with citizens?
What, really, is semantic and natural language processing?
How Semantic Processing of Twitter Traffic can enhance Epidemic Surveillance and Response?
Level:
Intermediate
Category:
Case Study, Government and Technology, New Technology / Next Generation, Online Video, Social Networking