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The Arms Race: Delivering Perfect Ad
- Your vote:
- Yes No
- Organizer:
- Description:
- Ads will become content when they’re 100% targeted. This means you need to be able to tap into the proper amount of rich media along with intent, contextual, social and behavioral data. There are many players in this arms race. Learn who's in it, where we are, and who's winning.
- Questions
Answered: -
- Is advertising a sustainable model for helping content and service providers make money?
- What is the most important data for targeting? Contextual, Social, behavioral?
- Who are the major players vying for the category?
- How far off are we from the perfect advertisement?
- How do advertisers feel about what they’ve been seeing?
- Will users ever find content and advertising indistinguishable?
- What role do ad networks play?
- What role do data/ad exchanges play?
- Do users have to pay too high of a cost in privacy in order to get us to where we need to go?
- Are we going to see a massive nuclear explosion?
- Level:
- Intermediate
- Category:
- Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Social Networking
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon