SXSW 2012 - How Social Media CRM Will Transform Marketing Communications

How Social Media CRM Will Transform Marketing Communications
Event	Interactive 2010
Format	Solo
Organizer	Mike Teasdale – Harvest Digital
Description	If email is dying, what does this mean for eCRM? Can Twitter, Facebook Messaging and Google Wave do the same heavy lifting as a good old-fashioned email newsletter? The new social media tools may be free – but are they as useful for businesses as the ones they replace?
Questions Answered	Why was email marketing important? What does the new landscape of social media CRM look like? What are the strengths and weaknesses of the new tools? Is a walled garden like FaceBook an appropriate comms tool for business? Why don't teenagers like Twitter? Would fully supported email standards help us? Is Google Wave a game changer? What do metrics look like in a diversified comms world? How can Twitter, blogs, RSS, Facebook and email be integrated? How does social media CRM drive two-way conversation?
Level	Beginner
Category	Branding / Marketing / Publicity, Community / Online Community, Content, Social Networking, User Experience

How Social Media CRM Will Transform Marketing Communications