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Bringing Media to Life with Codes and Watermarks

Event Interactive 2010
Format Panel
Organizer Margarita Quihuis – Ricoh Innovations Inc.
Description So you’re aware of QR codes and possibly digital watermarking, but what’s next? Couple these technologies with a camera phone or webcam and the possibilities are endless. Learn how to create a deeper consumer experience and bring print media to life through successful case studies and expert guidance.
Questions
Answered
  1. What are QR codes and digital watermarks?
  2. What is the difference between these technologies?
  3. How can these technologies be used with mobile phones and webcams?
  4. What is the best way to use these technologies to create a richer consumer experience?
  5. How can I market music or film with these technologies?
  6. What are examples of companies who have successfully implemented these technologies?
  7. How can brand-conscious companies use these technologies in a visually appealing way?
  8. How are companies currently using this technology to reach consumers?
  9. What materials can be used as part of a QR code or digital watermark campaign?
  10. What are the best practices to remember when implementing a campaign with these technologies?
Level Intermediate
Category Branding / Marketing / Publicity, Content Management, Mobile Applications, New Technology / Next Generation, User Experience
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