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Title:

Authors, Publishers and Social Media: Hug it Out

Your vote:
Yes No
Organizer:
Tim O'Shaughnessy, LivingSocial
Description:
Facebook, Twitter, and the Kindle are changing the face of publishing and the channels for book marketing. Learn how best-selling authors and the world’s largest publishing houses are successfully adopting social media marketing tactics to build a community of millions of book followers online, with little to large budgets.
Questions
Answered:
  1. How is social media changing the face of publishing?
  2. What channels are available now for book marketing?
  3. How are large publishers adopting social media marketing tactics?
  4. How can you build a community of millions of book followers online?
  5. What are key marketing tools on a tight budget?
  6. As the Kindle becomes more popular, will print books become obsolete?
  7. How can you keep readers engaged?
  8. How can publishers and authors build brand loyalty?
  9. What can authors and publishers learn from global brands who are using these tools?
  10. What direction is the industry headed and how will it change based on new technologies?
Level:
Beginner
Category:
Branding / Marketing / Publicity, New Technology / Next Generation, Social Networking, User Experience
Type:
Panel
Event:
Interactive 2010
Susan Barrett Price
on 17/8/09
Too many questions in one. "Publishing" consists of several different processes. POD is changing publishing (getting-into-print process). POD plus Ebooks (incl. Kindle) plus Amazon/Ingram are changing publishing (distribution process). Social media may or may not be changing publishing (the marketing process).
James Othmer
on 17/8/09
Great topic. Also, and perhaps more interesting than the large houses is what the indies and more progressive publishers and writers are doing. Richard Nash (formerly of Soft Skull)'s new social publishing model is a great example.
Jon Strother
on 17/8/09
I'd be interested. Sounds like it's right up my alley. The scope may be a wee bit broad, but these are issues that are very important to new and emerging writers. I think new writers are more willing to experiment with new publishing and marketing trends, so it would be very beneficial to find out what works well.
~jon
kathy chan
on 1/9/09
Great topic, Tim! Can't wait for this panel!!
convert mod files
on 16/10/09
Sounds like a great talk!
free online games
on 1/11/09
Good luck, voted up.
anunturi gratuite
on 17/11/09
Great topic. I'll be there if it's picked.
ben 10 oyunları
on 22/11/09
Sounds like a great talk!
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