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Title:

Watch Out For The Ugly Babies

Your vote:
Yes No
Organizer:
Sean McDonald, Ant's Eye View
Description:
Everyone has seen an ugly baby, but no one has given birth to one. Online Communities are similiar, a lot of online communities are ugly and need help, but the parents who gave birth to the online community site are last to realize. Learn some ways to prevent ugly babies and if you believe you have one, get ideas to help your community become more attractive for your audience.
Questions
Answered:
  1. What makes a Community Ugly? Do they start out ugly or grow ugly?
  2. What do you mean by ugly? Is it just about site design?
  3. How should a company plan a community to prevent making common mistakes?
  4. How do I enlist help from the community to make it a more desirable experience?
  5. What are some examples of ugly communities?
  6. What are some examples of turn -around stories of communities?
  7. If I own a ugly community, what can I do first to improve the site?
Level:
Beginner
Category:
Branding / Marketing / Publicity, Case Study, Community / Online Community
Type:
Solo
Event:
Interactive 2010
Heidi Skinner
on 27/8/09
Great topic, great spin. This is the elephant in the room. Glad you're addressing it.
Sean McDonald
on 1/9/09
Heidi
THank you for the comment and the vote. The clever spin is credited to my business partner, Sean O' Driscoll. Please share with others so I get a chance to share the message at SXSW.
Rhonda Rice
on 1/9/09
Yes that was a catchy lead in. Made me laugh, being that we know it's all to true. All to familiar with things being not as they seem. Look forward to learning what to do about it.
Sean McDonald
on 4/9/09
Rhonda
glad I made you laugh, next is to inform. Hope to meet you at SXSW
Lionel Menchaca
on 4/9/09
Another good topic from you guys over at Ant's Eye View.
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