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Title:

Inbox Hero: Why Newsletters Matter More Than Ever

Your vote:
Yes No
Organizer:
Jen Bekman, 20x200 | Jen Bekman Projects, Inc.
Description:
Want to forge real connections in this era of always-on social media? Send email. Yes, email! A well-crafted, thoughtful newsletter campaign can boost sales, generate buzz, expand your market, and drive traffic. 20x200's newsletters — essential to engaging its devoted, passionate audience — are key to the site's success. This session will examine how the inventive use of an old-school marketing tool formed the bedrock of a multi-million dollar business.
Questions
Answered:
  1. Why are newsletters more compelling than blogs, Tumblr, Fb page?
  2. What's the right frequency for sending newsletters?
  3. What are some strategies from promoting sign-ups to your mailing list?
  4. What should you look for in an email service provider? (very tips + tricks, not to overall gist of talk, but it's important.)
  5. What should my process be for writing and editing a newsletter? How much time will it take?
  6. What are some of the biggest potential pitfalls of newsletter marketing?
  7. Why has the importance of email newsletters increased as there is more and more information available on the web?
  8. How do you get your audience to actually read your newsletter?
  9. How can my newsletter boost sales to my business?
  10. How do I differentiate my newsletter from all the other newsletters out there?
Level:
Intermediate
Category:
Art, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Content
Type:
Solo
Event:
Interactive 2010
Amrita Chandra
on 17/8/09
I subscribe to your newsletters and think you do an amazing job of e-marketing. This session will be a must-see for me.
kevin Buist
on 17/8/09
This is a great idea for a panel. You should invite someone from ArtPrize:

http://www.artprize.org/

ArtPrize leverages social media and a public vote to award the largest prize ever for a visual art contest.
kevin Buist
on 17/8/09
Oops, this comment was meant for Jen Bekman's other panel, the one about social media:

http://panelpicker.sxsw.com/ideas/view/3099?return=%2Fideas%2Findex%2F4%2Fq%3ASupporting+Artists+with+Social+Media

The newsletter one would be good, too!
Andy Adams
on 17/8/09
Cool idea, Jen - sounds like a great talk.
Tom Schreiber
on 17/8/09
The great advantage of email newsletters as I see them is that you get to be part of someone's routine... part of their morning every bit as much as a cup of coffee or tea. This is sure to be a smart and useful presentation.
Gina Trapani
on 17/8/09
Inbox Hero: Killer title! Voted up.
Kara KC
on 18/8/09
Big ups!
Ellis Neder
on 22/8/09
Jen's panel last year was one of my favorites. I'm looking forward to seeing this one too.
Austin Kleon
on 25/8/09
This will be great!
heather gold
on 30/8/09
I have studied your newsletters many times and always enjoy your panels. Big 'ol thumb up.
michael galpert
on 7/9/09
i
michael galpert
on 7/9/09
the inbox is awesome if u can get it right. would love to hear form the pros how they handle with different users and different cases
tiffany jewelry
on 20/10/09
Good idea for a panel. Case studies ARE good. :)
tiffany jewelry
on 22/10/09
Love this man. Great stuff, great prices, free shipping. Email him if you cant find what you are looking for and he will look for you. Good customer service.louis vuittonSomeone who is knowledgeable in louis vuitton.Another guy from hong Kong (Largest louis vuitton second hand city, I believe) he has great stuff at fair prices but his shipping is insane
Games Online
on 3/11/09
Such a relevent topic. Can't wait!
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