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Inbox Hero: Why Newsletters Matter More Than Ever

Event Interactive 2010
Format Solo
Organizer Jen Bekman – 20x200 | Jen Bekman Projects, Inc.
Description Want to forge real connections in this era of always-on social media? Send email. Yes, email! A well-crafted, thoughtful newsletter campaign can boost sales, generate buzz, expand your market, and drive traffic. 20x200's newsletters — essential to engaging its devoted, passionate audience — are key to the site's success. This session will examine how the inventive use of an old-school marketing tool formed the bedrock of a multi-million dollar business.
Questions
Answered
  1. Why are newsletters more compelling than blogs, Tumblr, Fb page?
  2. What's the right frequency for sending newsletters?
  3. What are some strategies from promoting sign-ups to your mailing list?
  4. What should you look for in an email service provider? (very tips + tricks, not to overall gist of talk, but it's important.)
  5. What should my process be for writing and editing a newsletter? How much time will it take?
  6. What are some of the biggest potential pitfalls of newsletter marketing?
  7. Why has the importance of email newsletters increased as there is more and more information available on the web?
  8. How do you get your audience to actually read your newsletter?
  9. How can my newsletter boost sales to my business?
  10. How do I differentiate my newsletter from all the other newsletters out there?
Level Intermediate
Category Art, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Content
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