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The (R)evolution of Alternate Reality Games

Event Interactive 2010
Format Solo
Organizer Brooke Thompson – GiantMice
Description In the search for the mainstream, ARGs have become entwined in PR stunts and companies pimping their stuff. This presentation breaks free of the hype and takes you on a tour of the evolution of Alternate Reality Gaming as seen from someone who’s been standing in the trenches since 2001.
Questions
Answered
  1. What is an Alternate Reality Game?
  2. What are some antecedents to Alternate Reality Games?
  3. What are the current trends in Alternate Reality Games?
  4. Will ARGs ever be mainstream? Should they be?
  5. What are "extended realities" and how are they the same or different to "alternate reality games" or "360 experiences"
  6. Are ARGs just marketing and promotion? Can they stand on their own?
  7. How have ARGs been used to develop, create, and support intelectual property?
  8. Is there such a thing as an ARG community and, if not, how do I make or find one for my game?
  9. What are some of the biggest successes & failures that have been seen with current ARG trends?
  10. Where should ARGs go from here?
Level Beginner
Category ARGs, Branding / Marketing / Publicity, Online Video, Social Networking, User Generated Content
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