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Engineer Virality? Art and Science to 'Going Viral'.

Event Interactive 2010
Format Solo
Organizer Jason Harris – Mekanism
Description You can create viral success by focusing on four areas: digital influencers and online street teams; seeding viral video; branded third party apps and widgets; and social media platforms. This session covers planning through execution, including setting campaign parameters and identifying the best group of influencers, networks, apps and platforms to maximize success.
Questions
Answered
  1. What is a viral campaign?
  2. What are digital influencers?
  3. What is seeding?
  4. How do you leverage social media platforms?
  5. How should businesses implement twitter and other social media into their business networking efforts?
  6. How do you set campaign parameters and client expectations?
  7. How do you measure virality?
  8. How do you draw repeat viewers to your content?
  9. How do you find an audience?
  10. What is the difference between views and unique views?
Level Intermediate
Category Branding / Marketing / Publicity, Digital Distribution, Online Video, Social Networking, Web Apps / Widgets
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