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Rediscovering Ourselves: Designing for the Human Experience

Event Interactive 2010
Format Dual
Organizer Jason Sack – Zeus Jones
Description We have created a society in which humanity is often a secondary consideration. From the grand scale of an entire city to the most mundane daily tasks, this presentation will explore human design challenges and offer some simple ways to approach design projects in a more humane way.
Questions
Answered
  1. In what ways does design impact society?
  2. What factors have driven the predominant approach to design?
  3. What is the relationship between human-scale design and current issues like sustainability?
  4. Does a humane approach to design challenge accepted business practices?
  5. What types of human challenges and opportunities are found in Product design? Service design? Marketing? Advertising? Urban planning? Interactive design?
  6. What kinds of things or environments urgently need our creative attention?
  7. How can we train ourselves to see these opportunities amid our daily lives as technologists, creatives, entrepreneurs, and marketers?
  8. How can we be advocates for humane design approaches in client projects?
  9. What tools do established disciplines like UX and strategy offer us to help rediscover humanity in our design process?
  10. Are there emerging disciplines and tools to consider?
Level Intermediate
Category Branding / Marketing / Publicity, Design Thinking, International, Social Issues, User Experience
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