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Link to this page-
Social Media ROI On $1 A Day?
- Your vote:
- Yes No
- Organizer:
- Description:
- Companies need to prove the ROI of social media, no question about it. What works best for which companies? The Goliath’s of the world who are offering ready to use online reporting tools, or the David’s who, with hard work and minor development skills, have created custom made reporting/analytics tools?
- Questions
Answered: -
- What tools are out there to help companies measure ROI?
- What skills are needed to create "do-it-yourself" ROI tools?
- What's the difference between ready to use and homemade ROI tools?
- Which companies are generally better served with ready to use tools and which would benefit more from DIY tools?
- Can the ready to use tools be tweaked as well to incorporate all types of social media? (i.e. Twitter, YouTube, LinkedIn, etc.)
- What reasons should lead a company to stay away from creating their own reporting tools?
- Let's be honest, can the ROI of social media TRULY be measured?
- What's the ongoing upkeep of DIY reporting tools versus the upkeep of ready to use tools?
- What's the true cost (avg) of the DIY tools versus the ready to use tool?
- What's the ongoing manpower needed to upkeep each kind of tool?
- Level:
- Intermediate
- Category:
- Business / Entrepreneurial / Monetization, Other / Out There, Social Networking, Web Apps / Widgets
- Type:
- Panel
- Event:
- Interactive 2010
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