SXSW 2012 - Making the Most Out of Where Everyone Is

Making the Most Out of Where Everyone Is
Event	Interactive 2010
Format	Dual
Organizer	Mark Gordon – SonomaCreative
Description	Social media is the new vehicle for companies trying to engage target audiences, but what keeps certain campaigns/applications from standing out rather than being overwhelmed by Web 2.0 noise? This session will provide best practices and case studies to show what works and what doesn’t when developing campaigns/applications for Facebook and Twitter without creating yet another quiz or chain letter.
Questions Answered	What social media sites should companies use to target new customers? How should an attendee use Facebook differently from Twitter and others? Which campaigns and applications are best for social media? What sites are best to find target audiences? What’s the difference between the sites? What measurements should a company use/expect to track results? What are a few tips and tricks that can differentiate a campaign? How can I make money on social networking sites? Is there an ROI? What is the protocol / ettiquette and how does this differ from more passive marketing campaigns? What is the portability of these initiatives across other platfoms and social networking sites? How can I streamline the conversion and retention of users leveraging these real time media portals?
Level	Beginner
Category	Branding / Marketing / Publicity, Content Management, Design Thinking, Social Networking, Web Apps / Widgets

Making the Most Out of Where Everyone Is