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Title:

Hooking Up with Hollywood: Riding the Studio's PR Machine

Your vote:
Yes No
Organizer:
Babette Pepaj, BakeSpace, Inc.
Description:
Online publishers will learn how to attract and work with film studios and TV networks on promotions that build community and generate serious PR. This panel is for anyone who wants to monetize and publicize their Web site by building relationships with entertainment industry marketers and brand partners.
Questions
Answered:
  1. How do you "talk the talk" with media buyers and marketing pros?
  2. How can you parlay an ad campaign or online promotion into a media opportunity that rides Hollywood's PR machine?
  3. How much should you charge for an ad campaign or promotion?
  4. How can you extend the reach of an ad campaign/promotion via social networks?
  5. What are the three things every ad campaign/promotion proposal must have to be taken seriously?
  6. How can you create dynamic campaigns that are newsworthy and excite your audience?
  7. How can you turn an ad buy/promotion into an organic brand presence on your site?
  8. What's the most sure-fire way to ruin a PR-worthy promotion?
  9. How should you respond to a media buyer's RFP in order to make the sale?
  10. How do you keep the studio and TV network marketing reps coming back for more?
Level:
Intermediate
Category:
Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community
Type:
Solo
Event:
Interactive 2010
Saul Colt
on 17/8/09
This looks really interesting so I voted for it!
danielle nichols
on 17/8/09
great BBQ and awesome cupcakes
Babette Pepaj
on 17/8/09
Thanks guys! :)
Nichelle Stephens
on 18/8/09
This panel sounds really cool, and Babette is super.
Marla Schulman
on 19/8/09
I am so there...rarely is someone from the traditional media crossed over so successfully!
Marla Schulman
on 19/8/09
Plus Babette rocks!
Rynda Laurel
on 20/8/09
YUM!

Thumbs Up.
marguerite milliren
on 20/8/09
Babette is the BEST!
Nicole Pepaj
on 20/8/09
Give me a B...!
Tennessee Edwards
on 20/8/09
Wow.. bakespace. I got free tickets off their Julie & Julia movie campaign.. Great idea for panel
michelle white
on 20/8/09
Are you kidding? Babette is the founder of BAKESPACE! She is big time and grass roots simultaneously. BAKESPACE has brought communities and friends together over cooking in a sophisticated and yet easy to use website. I have attended SXSW (film and music). I would love to know her motivation for this site to help me with my work.

Marc Vermut
on 20/8/09
Babette has done some really unique and tailored for the Bakespace community ad campaigns that engage both users and brands. Definitely an approach that can be extended to other verticals.
Leslie Anderson
on 20/8/09
Hope this panel makes it.
Joy Bowes
on 21/8/09
Yipee for Bakespace! I LOVE this site! Just won a cookbook during the Julie Julia campaign..
Babette Pepaj
on 21/8/09
Thanks guys! I think Marc hit the nail on the head about the reason I'm doing this presentation - what I've been able to do with BakeSpace can transcend into other verticals. It would be great to share with other publishers how to gain traction and use brand partner's PR push to help push your community.
Babette Pepaj
on 23/8/09
Nike air yeezy... oops! I think your comment was added to the wrong page. This is a solo presentation not a panel and your definition of the panel is incorrect. I'm assuming this is an accident and not intentional to confuse anyone voting... right? :) Have a good weekend!
Erik Deutsch
on 26/8/09
I think a lot of people at SXSW could benefit from this panel -- who doesn't want an easy-to-follow recipe for tapping into Hollywood's PR machine?
Nicole Jordan
on 31/8/09
Food and hollywood? Not two things I'd associate but Babette is a smart cookie (har!) and will definitely provide solid takeaways for any company looking to better utilize relevant co-branding opportunities to promote their business. And I love that she's a bad ass female exec. Not enough of those to ga around -- Go Babette!
Patricia Taylor
on 2/9/09
I have been amazed at how far Babette has taken this site. It just keeps getting better and better. I love the tie-ins with movies and tv shows. Babette is always looking for ways to improve the site, that is what keeps me around, that and all the friendly people and great recipes. Babette, is very hands on and I think that is amazing for a site of this size.
K.P. Anderson
on 3/9/09
There are so very many stories of good ideas and intentions falling flat in Social Media because of this economy. Babbette and Bakespace have stayed viable and successful thanks in no small part to her ability to stay focused on the right promotional tie-ins. Much of that started with her ability to build a relationship with the studios. While sites are dropping off the grid every day due to lack of sponsorship, Babbette is rocking on with incredible strategy and follow through. Everyone big and small who wants to stay viable in the coming years should listen to what she has to say.
Mark Horvath
on 3/9/09
Babette is amazing! Please vote because this is one presentation I want to go to!
Games Online
on 3/11/09
hmmm I might have to go to SXSW now :)
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Developed for SXSW by Lindsey Simon