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Title:

Unleashing Employees Through Social Media

Your vote:
Yes No
Organizer:
Lionel Menchaca, Dell Inc. / PC hardware and connecting with customers
Description:
It used to be about command and control. It’s not anymore. Lots of companies are thinking about how to engage customers through social media. It all starts with employees. Hear from leading companies about establishing an engagement framework, educating employees and providing them the tools and resources they need.
Questions
Answered:
  1. What is your company policy on blogging and social media?
  2. What ways can you enable employees to connect with customers?
  3. What kind of training programs do you have in place?
  4. Do you allow employees to blog externally as an employee?
  5. What about engaging customers through blog comments?
  6. What about other external tools like Twitter/ Facebook/ Friendfeed, etc?
  7. How can you help centralize fragmented conversations?
  8. What if an employee says something wrong?
  9. How is your company organized in terms of social media?
  10. In terms of outreach, how do you provide other teams actionable information instead of raw data reports?
Level:
Beginner
Category:
Blogging, Branding / Marketing / Publicity, Career / Work Concerns, Community / Online Community, Education
Type:
Panel
Event:
Interactive 2010
Michael Taylor
on 17/8/09
Looks promising and Lionel and Dell have down a great job of embracking the Social Media frontier
Daniel Honigman
on 25/8/09
Agreed, Michael. This is sure to be a good panel.
Lionel Menchaca
on 29/8/09
Sorry folks.. should have mentioned this panel will also feature Bryan Rhoads from Intel and Bert DuMars from Rubbermaid.
Bert DuMars
on 29/8/09
I am very excited and honored to be included on this panel. The surprising thing is that Lionel and I were also speakers at the University of Georgia, Grady College CONNECT 2008 conference in Athens, GA almost exactly 1 year ago.

I believe this panel discussion would add a lot of value to the SXSW Interactive conference.

To learn more about me, check out my blog: http://socialmediaecosystem.com and my company, Newell Rubbermaid, http://newellrubbermaid.com. Some of our social media efforts include:

Graco Baby blog: http://blog.gracobaby.com
Rubbermaid blog: http://blog.rubbermaid.com
Sharpie blog: http://blog.sharpie.com
Sharpie Community: http://sharpieuncapped.com

We hope you find this panel compelling and we sincerely appreciate your vote.
Liz Strauss
on 29/8/09
The idea that social media needs to work inside as well as outside the company is so important. How good can you be at conversation if you don't talk to the people with whom you work? Thumbs up!
Lionel Menchaca
on 4/9/09
Man.. I didn't realize that Bryan Rhoads from Intel wasn't shown as being part of this panel as well.

So, to be clear, here are the confirmed panelists:

Bert DuMars (Newell Rubbermaid)
Bryan Rhoads (Intel)
Lionel Menchaca (Dell)

Thanks,
Lionel
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Developed for SXSW by Lindsey Simon